Copywriter. Content Strategist.
Words matter. Brands matter more.
Your brand deserves a voice that cuts through the noise. I specialize in helping brands define their messaging and positioning, whether they are in the startup stage or a Fortune 500 company going through a rebrand. My strategic approach goes beyond copywriting to build brand foundations that last.
Let’s chat
Schedule an introductory call to see how I can help you with your project or ongoing copywriting needs.
Testimonials
“I consider Zoe my right-hand when it comes to copywriting. Fast, dependable, concise and someone I can trust to produce great quality work. She has been instrumental in creating copy for launching our latest products including our entire .com refresh.””
“If copywriting could be associated with one name, I’d choose that of Zoe Oksanen! Reactive, responsive, providing multiple A+ options, outstanding due diligence on our audience and brand values, and on top of it genuinely nice and passionate about the work she provides.”
“Zoe has always been completely on point, super professional to work with, and knows exactly how to craft the right voice for our clients. One global client loved the tagline she created so much they trademarked it the same day!”
“Zoe has been instrumental in shaping the foundation for our supplement brand. Her expert knack for turning information into a useful tool that can both educate and sell goes beyond the copy she writes. It is accompanied by thoughtful ideas, strategy sessions and creative brainstorming to give life to products and spark deeper thinking for our team. She questions to understand, make connections, and craft a point of view and tone with a full understanding of brand development and the wisdom that can only come through breadth of experience.
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MY PROMISE
I will work with your key stakeholders to truly understand where you want to take your brand, and work from there. I may question some deeply held company assumptions with the eye of an outsider looking in, as this is where the magic happens.
About Me
MY NAME IS ZOE
I’m a British born copywriter who made Encinitas, CA home 20 years ago.
I’ve been helping brands with their content strategy and copywriting needs ever since co-founding a consumer goods company (Mizu Life) back in 2008.
My brand experience began at Burton Snowboards back in the day, shortly followed by my time as an editor and contributor for snowboard magazines around the world.
Today, I work on all aspects of copywriting for brands, from those in the startup stage to global leaders. I have deep experience in working on projects that involve messaging hierarchy and brand positioning — often working directly with founders, helping them discover who they are, how they want to sound, and how to communicate that effectively.