Senior Copywriter. Content Strategist.
Words matter. Brands matter more.
Great products deserve great positioning. I help CPG, wellness, and tech brands find their voice and amplify it across every channel. The result? Copy that converts browsers into buyers and customers into advocates.
Let’s connect
Whether you're looking for a full-time copywriter or project-based support, let's discuss how I can help drive your brand forward
Testimonials
“I consider Zoe my right-hand when it comes to copywriting. Fast, dependable, concise and someone I can trust to produce great quality work. She has been instrumental in creating copy for launching our latest products including our entire .com refresh.””
“If copywriting could be associated with one name, I’d choose that of Zoe Oksanen! Reactive, responsive, providing multiple A+ options, outstanding due diligence on our audience and brand values, and on top of it genuinely nice and passionate about the work she provides.”
“Zoe has always been completely on point, super professional to work with, and knows exactly how to craft the right voice for our clients. One global client loved the tagline she created so much they trademarked it the same day!”
“Zoe has been instrumental in shaping the foundation for our supplement brand. Her expert knack for turning information into a useful tool that can both educate and sell goes beyond the copy she writes. It is accompanied by thoughtful ideas, strategy sessions and creative brainstorming to give life to products and spark deeper thinking for our team. She questions to understand, make connections, and craft a point of view and tone with a full understanding of brand development and the wisdom that can only come through breadth of experience.
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WHAT YOU CAN EXPECT
Strategic thinking that goes beyond surface-level copy. I ask the tough questions, challenge assumptions, and uncover the unique angles that make your brand impossible to ignore.
About Me
British-born copywriter who's called Encinitas, CA home for 20 years.
My copywriting journey began in 2008, when I co-founded consumer goods company Mizu Life, giving me firsthand experience building a brand from startup to scale.
For the past 10+ years, I've helped brands find their voice and amplify it. From scrappy startups to Fortune 500 companies, I work across CPG, wellness, and tech to create copy that converts browsers into buyers and customers into advocates. I'm equally comfortable working as part of a team as Senior Copywriter or leading projects independently.
When I'm not crafting campaigns, you'll find me exploring San Diego's coast or planning my next adventure.